TikTok: The Ultimate Guide for Beginners in 2023
TikTok is a social media app that allows users to create and share short-form videos on any topic. Its mainly mobile-based, although you can still watch TikTok videos using the web app. The platform allows users to get creative with their content using filters, stickers, voiceovers, sound effects, and background music.
TikTok has become one of the most popular apps in the world, with over as of 2022. Its especially popular among Gen Z and Millennials, who use it for entertainment, education, inspiration, and social connection. TikTok also offers opportunities for creators to showcase their talents, build their personal brands, and earn money from their videos.
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However, TikTok is not without its challenges and controversies. The app has faced , government scrutiny, censorship issues, and competition from other platforms. Its also constantly evolving and changing its features, algorithms, and policies.
So how can you get started with TikTok? How can you use it effectively and safely? And what are some of the alternatives and competitors to TikTok? In this article, well answer these questions and more. Well provide you with a comprehensive guide on how to install, use, optimize, and enjoy TikTok in 2023.
How to install and use TikTok on different devices
TikTok is available for free on iOS, Android, and Windows devices. You can download it from the App Store or Google Play Store for your mobile phone or tablet. You can also use it on your computer by visiting on your web browser.
To install and use TikTok on your device, follow these steps:
How to download and install TikTok on iOS, Android, and Windows
On iOS: Open the App Store app on your device. Tap Search at the bottom-right corner of the screen. Type TikTok in the search bar. Tap Get next to the app icon that looks like a black square with a colored musical note. You may need to enter your Apple ID password or use Touch ID or Face ID to confirm the download. Wait for the app to install on your device.
On Android: Open the Google Play Store app on your device. Tap Search at the top-left corner of the screen. Type TikTok in the search bar. Tap Install next to the app icon that looks like a black square with a colored musical note. You may need to sign in with your Google account or accept some permissions to download the app. On Windows: Open the Microsoft Store app on your device. Search for TikTok in the search bar. Click Get next to the app icon that looks like a black square with a colored musical note. You may need to sign in with your Microsoft account to download the app. Wait for the app to install on your device.
How to create an account and set up your profile on TikTok
To create a TikTok account, you can sign up with your phone number, email, or a social media account. You also need to enter your date of birth, password, and username.
To set up your profile, tap the profile icon at the bottom-right corner of the screen. Tap Edit Profile and then select a profile photo or video. You can also add a bio, a website link, and connect your YouTube and Instagram accounts.
If you want to switch to a business account, go to Settings and Privacy > Account > Switch to Business Account. This will give you access to analytics, ads, and other features for brands and creators.
If you want to add or switch between multiple accounts, tap the profile icon and then tap Switch Account. Tap Add Account to create a new one or log in with an existing one.
How to browse, watch, and interact with videos on TikTok
To watch videos on TikTok, you can go to Home from the menu bar. Tap Following at the top to see videos from accounts you follow. Or, tap For You to see trending videos and videos that TikTok recommends.
To interact with videos on TikTok, you can tap the icons on the right side of the screen. You can like, comment, share, or follow the video creator. You can also tap the sound icon at the bottom-left corner of the screen to see more videos using the same sound.
To search for videos on TikTok, you can go to Discover from the menu bar. Select a video from one of the trending hashtag carousels, or use the search bar to find videos by keywords, usernames, sounds, or hashtags.
To organize your saved videos on TikTok, you can go to Me from the menu bar. Tap Favorites and then tap Videos. Here you can see all the videos that you have liked or added to collections. To create a collection, tap Add Collection and then name it and select videos to add.
How to create, edit, and share your own videos on TikTok
To create a new video on TikTok, tap the plus sign at the bottom of the screen. You can choose to upload content from your device library or use the TikTok camera to record a new video.
To edit your video on TikTok, you can use the tools on the right side of the screen. You can add sounds, effects, filters, stickers, text, and more. You can also trim, cut, split, or merge your video clips.
To share your video on TikTok, tap Next at the top-right corner of the screen. You can add a caption, hashtags, and tags to your video. You can also adjust your privacy settings and choose who can view, comment, duet, or stitch your video. Tap Post to upload your video to TikTok.
How to use filters, effects, stickers, music, and other tools on TikTok
To use filters on TikTok, tap Filters on the right side of the screen when in Create mode. Swipe to browse the options and tap a filter you want to use. Drag the slider to adjust the intensity of the filter effect.
To use effects on TikTok, tap Effects at the bottom-left side of the screen when in Create mode. Swipe to browse the categories and tap an effect you want to use. Some effects are interactive or require additional input.
To use stickers on TikTok, tap Stickers on the right side of the screen when in Create mode. Swipe to browse the options and tap a sticker you want to use. Drag and drop it to place it on your video. Pinch to resize or rotate it.
To use music on TikTok, tap Sounds at the top of the screen when in Create mode. Swipe to browse the options and tap a sound you want to use. You can also search for sounds by keywords or categories.
To use other tools on TikTok, tap Tools on the right side of the screen when in Create mode. Here you can access features such as voice effects, voiceovers, speed control, timer, flash, beauty mode, and flip camera.
How to livestream, chat, and follow other users on TikTok
To livestream on TikTok, tap the plus sign at the bottom of the screen. Tap Live at the bottom of the screen. Enter a title for your livestream and tap Go Live. You can interact with your viewers by reading and responding to their comments, sending gifts, or inviting them to join your livestream.
To chat on TikTok, tap Inbox from the menu bar. Tap Messages at the top-right corner of the screen. Tap New Message and select a user you want to chat with. You can send text, voice, video, or image messages. You can also create group chats with up to five users.
To follow other users on TikTok, tap the profile icon of the user you want to follow. Tap Follow at the top-right corner of the screen. You can also follow users from their videos or from the search results.
How to optimize your TikTok experience
TikTok is a fun and engaging app, but it can also be overwhelming and addictive. To make the most out of your TikTok experience, you need to customize it according to your interests and preferences. Here are some tips on how to optimize your TikTok experience:
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How to find videos that match your interests and preferences on TikTok
TikTok uses an algorithm that learns from your behavior and preferences to show you videos that you might like. The more you watch, like, comment, and share videos, the more personalized your For You page becomes.
You can also use the Discover page to find videos by categories, topics, or hashtags that interest you. You can also search for keywords or usernames to find videos that match your query.
You can also use the Filter button at the top-right corner of the screen when browsing videos. Here you can filter videos by duration, upload date, or content type.
How to customize your feed and notifications on TikTok
You can customize your feed on TikTok by following or unfollowing users, liking or disliking videos, and adjusting your content preferences. To do this, go to Settings and Privacy > Content and Activity > Content Preferences. Here you can select or deselect categories that you want to see more or less of on your feed.
You can also customize your notifications on TikTok by choosing what types of notifications you want to receive and how you want to receive them. To do this, go to Settings and Privacy > Notifications. Here you can turn on or off notifications for messages, comments, likes, followers, live videos, and more. You can also choose whether you want to receive notifications via push, SMS, or email.
How to manage your privacy and security settings on TikTok
You can manage your privacy and security settings on TikTok by controlling who can view, comment, duet, stitch, message, or find you on the app. To do this, go to Settings and Privacy > Privacy. Here you can change your account visibility, personalization and data settings, comment filters, blocked accounts, and more.
You can also manage your security settings on TikTok by protecting your account from unauthorized access or misuse. To do this, go to Settings and Privacy > Security. Here you can enable two-factor authentication, change your password, check your login activity, and report a problem.
How to join challenges, trends, and hashtags on TikTok
TikTok is a platform where users can participate in various challenges, trends, and hashtags that showcase their creativity, skills, and opinions. These are usually based on popular songs, dances, memes, or topics.
To join a challenge, trend, or hashtag on TikTok, you can either create your own video using the relevant sound, effect, or hashtag, or you can duet or stitch with another user's video. You can also browse the videos under the challenge, trend, or hashtag and like, comment, or share them.
To find challenges, trends, and hashtags on TikTok, you can go to Discover from the menu bar. Here you can see the featured and trending hashtags that TikTok recommends. You can also search for keywords or categories to find more challenges, trends, and hashtags that interest you.
How to grow your audience and engagement on TikTok
TikTok is a competitive and dynamic platform where users can gain or lose followers and engagement quickly. To grow your audience and engagement on TikTok, you need to create high-quality, original, and relevant content that attracts and retains viewers.
Some tips for growing your audience and engagement on TikTok are:
Post consistently and frequently. Aim for at least one video per day.
Use catchy titles, captions, hashtags, and sounds to optimize your videos for discovery.
Follow the latest trends and join popular challenges and hashtags.
Collaborate with other creators and influencers in your niche.
Engage with your followers and other users by responding to comments, messages, and duets.
Analyze your performance and insights using the analytics feature or a third-party tool.
How to monetize your content and support other creators on TikTok
TikTok is not only a platform for entertainment and expression but also a potential source of income and support for creators. There are several ways to monetize your content and support other creators on TikTok:
Join the TikTok Creator Fund. This is a program that pays eligible creators based on their video views and engagement. You need to have at least 10,000 followers, 10,000 video views in the last 30 days, and be over 18 years old to apply.
Use TikTok Live. This is a feature that allows you to livestream to your followers and receive virtual gifts from them. You can exchange these gifts for real money.
Use TikTok Ads. This is a feature that allows you to run ads on your videos or partner with brands for sponsored content. You need to have a business account to use this feature.
Use external platforms. This is a strategy that involves using other platforms such as YouTube, Instagram, Patreon, or Shopify to drive traffic and revenue from your TikTok audience.
Alternatives and competitors to TikTok
TikTok is not the only app that offers short-form video content. There are several alternatives and competitors to TikTok that you might want to check out. Here are some of them:
NameDescriptionProsCons
A feature within Instagram that allows users to create and share 15-second videos with music, effects, and filters.- Integrated with Instagram's existing user base and features.- Offers more editing options than TikTok.- Allows users to share their reels to their stories or feed.- Limited to 15 seconds per video.- Lacks the same level of discovery and personalization as TikTok.- Has lower engagement rates than TikTok.
A feature within YouTube that allows users to create and share 60-second videos with music, effects, and filters.- Integrated with YouTube's existing user base and features.- Offers more video length options than TikTok.- Allows users to access YouTube's vast music library.- Still in beta mode in some countries.- Lacks the same level of discovery and personalization as TikTok.- Has lower engagement rates than TikTok.
A social video platform that allows users to create and share music videos with filters, effects, and editing tools.- Focuses on music and entertainment content.- Offers more professional and creative editing tools than TikTok.- Allows users to collaborate with other users or celebrities.- Has a smaller and less diverse user base than TikTok.- Has fewer content categories and genres than TikTok.- Has less user-friendly and intuitive interface than TikTok.
A social video platform that allows users to create and share lip-sync, dance, and comedy videos with music, effects, and filters.- Focuses on diverse and inclusive content.- Offers a large library of sounds and music from various genres and cultures.- Allows users to create video messages and group chats.- Has a smaller and less active user base than TikTok.- Has fewer features and options than TikTok.- Has lower video quality and resolution than TikTok.
Conclusion
TikTok is a fun and engaging app that allows users to create and share short-form videos on any topic. It has many features and benefits for users and creators, but also some challenges and controversies. To use TikTok effectively and safely, you need to install it on your device, create an account, browse, watch, interact, create, edit, share, optimize, and monetize your videos. You can also explore other alternatives and competitors to TikTok that offer similar or different features.
We hope this article has helped you learn more about TikTok and how to use it in 2023. If you have any questions or feedback, please let us know in the comments below. And don't forget to follow us on TikTok for more tips and tricks!
FAQs
Is TikTok safe for kids?
TikTok is rated 12+ on the App Store and Google Play Store, which means it may contain content that is not suitable for children under 12 years old. Some of the risks that kids may face on TikTok are exposure to inappropriate or harmful content, cyberbullying, privacy breaches, or contact with strangers. Parents can use the Family Pairing feature to link their accounts with their kids' accounts and control their settings. They can also use the Restricted Mode feature to limit the content that their kids can see on the app.
How does TikTok make money?
TikTok makes money from various sources, such as advertising, in-app purchases, sponsored content, live streaming gifts, e-commerce, and subscription services. According to , TikTok generated $1.2 billion in revenue from user spending in 2020. However, TikTok does not disclose its financial information publicly, so the exact figures are unknown.
How do I delete my TikTok account?
To delete your TikTok account, go to Settings and Privacy > Manage Account > Delete Account. You will need to verify your identity using your password or a verification code. Once you delete your account, you will lose access to your videos, followers, likes, comments, messages, and other data. You will also not be able to log in with the same username or email again.
How do I get verified on TikTok?
To get verified on TikTok, you need to have a large and active following, a unique and original content style, and a positive and influential reputation. Verification is not something that you can apply for or request. It is granted by TikTok to users who meet their criteria and standards. Verification is indicated by a blue checkmark next to your username on your profile and videos.
How do I report a problem or a user on TikTok?
To report a problem or a user on TikTok, you can use the Report button that appears on the video, comment, message, profile, or live stream that you want to report. You can also go to Settings and Privacy > Report a Problem to submit feedback or request help. You can choose the category and reason for your report and provide additional details or screenshots. TikTok will review your report and take appropriate action.
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